Visual Hierarchy | Beginners vs Pros

Design has been around since the beginning of time. From the time of stone tablets to the electronic devices we use today, we have used and continue to use design to communicate an important message. In this tutorial, you're going to learn about visual hierarchy and how you can use it to improve your designs and optimize your users’ experiences.

Visual hierarchy plays a key role in the planning of your information architecture to help your users navigate through your product easier. This can drastically reduce the amount of effort needed to engage with your design. Visual Hierarchy is used to rank design elements and influence in the order you want your users to view them. By using principles like contrast, scale, balance and, more, you can help establish each element in its rightful place and help the most important elements stand out. Watch the entire video to learn these principles and more.